There are numerous ways to maximise the potential of your Residium showroom! While engaging with our digital marketing opportunities is key, we’ve gathered some additional tried-and-true tips from other successful Exhibitors to help you make the most of your space:

Professional Showroom Photography and Videography

We recommend you arrange professional photography of your showroom upon completion for your marketing needs, including detailed shots and shots with your staff (these perform the best online). We can connect you with experienced interior photographers and content creators that know our showroom well.

Showroom Launch Campaign

Many Exhibitors run their own digital marketing campaigns to announce their new showroom openings. In addition, as part of our Residium Content Calendar we will give you plenty of airtime on our key channels for your new showroom opening.

Website Updates

Update your website to include information about your Residium Showroom. Many of our Exhibitors have dedicated online showroom pages featuring virtual tours, product lists, and design information to encourage visits. You are welcome to use Residium Brand Assets on your website.

Launch Events

Hosting a showroom launch event has proven to be highly effective for many brands. We can assist with the planning and extend an invitation to our database, making it a perfect opportunity to celebrate your new location. Additionally, we waive after-hours hire fees and staffing charges for showroom openings.

Notify Your Stockists & Merchants

If your brand is stocked or specified by merchants or retailers, encourage them to refer clients to your Residium showroom or bring clients in to specify products in person. Many Exhibitors regularly conduct merchant training sessions and events at Residium, which helps merchants utilise the space effectively. Your showroom at Residium is an ideal environment to support their sales efforts. With your permission, we can also provide customers with preferred supplier information on behalf of your brand.

High-Quality Marketing Collateral

Leads at Residium are primarily generated through brochure distribution. Brands offering high-quality brochures and catalogues tend to have the highest brochure request rates. Visitors often want to review brochures before taking them, and business cards or single-sheet brochures are less favoured.

Effective Showroom Signage and Labelling

Showrooms with high-quality product labelling generate more leads than those without. If it’s relevant to your brand, comprehensive product information readily available on-site makes specifying much easier. We also recommend installing trackable QR codes to monitor interactions from customers who may not request brochures.

Product Training with the Residium Team

We will schedule a product training session with our team. This helps us address customer inquiries effectively and ensures our marketing team uses the correct language when discussing your products and services. We will use this session to create a detailed Showroom Guide including all product specs and materials on display.

Staff Your Showroom

Make the most of your space by staffing your showroom! If your showroom is predominantly unmanned, consider maintaining regular hours on a weekly or monthly basis, which has proven effective for many of our Exhibitors. If you are based outside of Auckland, are there any installers or merchants who could assist with staffing?

Meet with Our Designers Groups

Residium hosts regular meetings for various industry networking groups. We can connect you with these groups for product presentations and showroom tours upon request.

Keep Your Showroom Up to Date

Ensuring that the products and services on display at Residium are current and available is essential to your success. For assistance with showroom updates, including fabricators, installers, and construction professionals, please contact us.

Keep Us Informed

Keeping the Residium Team up to date with changes in products, services and staffing is important. We aim to pick up on any publicised changes quickly, but internal changes are worth notifying us about. We love to meet and “on-board” new staff, especially in sales and marketing teams to make sure they are aware of how Residium supports your brand.