Digital Marketing

At Residium, we specialise in connecting your products with discerning customers, spanning both professional and residential domains. Our diverse marketing channels offer ample opportunities for your participation and engagement - all at no cost.

Key Metrics

  • 60,000 showroom visitors per year

  • 70% Residential/Homeowner Audience

  • 30% Trade Audience (Interior designers, architects + other design professionals)

  • 7K followers on Instagram (predominantly Female aged 25-55)

  • 6K followers on Facebook

  • 22,000 active subscribers to our EDM Newsletter (38% average open rate).

  • Geographically, our subscribers are spread across New Zealand, not just in Auckland.

Please follow Residium on all platforms: 

  • Newsletter: Subscribe to the Residium Newsletter via the footer on our website. 

Residium Content Calendar

We run a busy content calendar to publish quality updates across our channels while rotating fairly among our exhibitors and brands.

The Residium Edit is our weekly EDM (electronic direct mail) sent to our entire database of 22,000 subscribers (and growing through our walk-ins each week). It provides a round-up of news, events, case studies, promotions and generally what’s new. We tend to send this later in the week (Thursdays/Fridays) which proves effective at driving in weekend traffic particularly for our homeowner audience.

Residium News is our online journal and blog updated most weeks. It provides an opportunity for you to showcase your products, share inspirational projects, and announce new showrooms to our audience. The primary goal of Residium News is to educate and inspire, while ensuring strong organic search visibility and driving customers to visit the showroom.

Residium Instagram is our key design-led social media platform. Our content aims to elevate our exhibitors and their product offering, while reinforcing Residium as a destination for the design-conscious. We post multiple times a week for feed posts/reels + stories.

Submitting Content

If you would like to submit content to be included in our calendar, please email padgett@residium.co.nz or nora@residium.co.nz

Guidelines for submitting your content:

  • Content Relevance: Focus on your product benefits, unique selling points, projects or case studies that offer valuable insights or applications of your product. We ask that there is a strong link to your Residium offering so the content is relevant for our audience.

  • Imagery: Share high-resolution, professional photography that you have permission for us to publish on our channels.

  • We may be able to incorporate videos, diagrams, comparison tables or other visuals if you send through.

  • Call-to-Action (CTA): End with a clear CTA that aligns with the article’s goals. Residium will also insert a brief description of your Residium Showroom at the bottom of every article. 

  • Credits: for projects, please include details for photographers, designers, architects and any other industry professionals. We will happily credit all relevant parties in any digital marketing content. Your brand will also always be credited and linked.

  • Approval & Publishing: Please let us know if your brand requires sign-off before we go live with your content, otherwise we will assume everything you send us is ok to be published.

Residium Marketing Team

Get in touch with us if you have any questions or need help crafting your content!

Padgett Johnson - Marketing & Events Manager - padgett@residium.co.nz

Nora El Karamany - Marketing Coordinator - nora@residium.co.nz